SOUTH TEXAS NATION MAGAZINE


Art by Rene Garza

 


South Texas Nation quarterly spanned five years, including the year that it took to fund the magazine's launch, design the prototype, the logo, as well as work out logistics such as distribution, a sales strategy, etc., which included the design of materials such as rate cards, advertiser contracts, employee contracts, and many other genres of business communication. The magazine applied then-new publishing strategies, including the delivery of short, highly-stylized content using visual design theory and techniques of clear communication. Content included reviews of locally-produced media, reviews of local restaurants, and profiles of local artists, centered around a main in-depth report on local issues of ecology and politics.

The design-and-launch phase was pre-funded by advertisers. It was published from 2008 to 2012 on 25,000 full-color copies per issue on all-recycled newsprint, and it was a profitable enterprise. The entire collection is preserved in its original print format at the University of Texas Rio Grande Valley Special Collections & Archive. The following are links to scanned PDFs of the editions that have survived in my personal archive.

Click on the following icons to view PDFs of these editions. 




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